Social Media | News

ParentLink Adds K-12 Social Media Manager to Communication Suite

• By Joshua Bolkan
• 04/01/14

ParentLink has launched the ParentLink Suite, with a social media manager designed specifically for K-12 schools.

In addition to the social media manager, the suite includes Apptivate, which provides branded mobile apps for districts, notification service Notify, and My Stream, a consolidated feed with news, events, notifications, social media posts, a school finder and a bus stop locater.

The social media manager, dubbed Sociability, "allows school leaders to easily filter and respond to social comments, and identify influential people in the community in order to create a more prominent social presence," according to a company news release.

"Because the community is more likely to follow schools on social media than the district, we have a school-based social media strategy," saidAnnette Eyman, communications director for the Papillion-La Vista School District in Nebraska, in a prepared statement. "Keeping track of everything that is happening at each school can be a scary thought, but ParentLink has made that much more manageable by consolidating every school into one interface."

More information about the suite is available at parentlink.net.