January 2005 — Applications
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Washington SU Builds a Cutting-Edge Media Lab
Similarly, the Laboratory for the Study of Communication, Emotion and Cognition conducts several studies regarding the impact of media on various behaviors. For example, the Alcoholic Beverage Medical Research Foundation grant program aims to study the effects of an interactive anti-drinking-and-driving CD-ROM on young adolescents.
The lab for the study of families and children with media is designed as a child-friendly environment for studying the impact of various media on children. The room includes a large-screen Sony TV for image playback and a Sony camcorder for capturing children’s reactions. Professor Erica W. Austin uses this lab to research how ads for alcohol, tobacco and other adult themes affect kids, family members and small groups, as well as how these individuals interact with media and each other. All of the footage is then uploaded to the VAIO for further analysis and can be burned to DVDs for distribution.
Coordinating a large purchase with so many components was a major concern. While our integrator helped make this a smooth transition, Sony worked with us to make the best product selections. Ultimately, I’m happy to say that all of the labs are currently up and working.
- Marvin Marcelo
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