Adobe Production Studio Comes Back to the Mac

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01.04.2007—Adobe today announced it will demonstrate its next-generation Production Studio suite at the Macworld Conference & Expo, which will be held Jan. 8 through 12 at the Moscone Center in San Francisco. The big news? Premiere Pro is coming back to the Mac, and the company's Encore DVD authoring suite will make its debut on the Mac as well.

Adobe had previously pulled its Premiere video editing suite off the Mac platform when Apple's own Final Cut Pro cut deeply into Adobe's market share. The revamped version of Premiere, Premiere Pro, never made its way onto the Mac platform at all. And, as Adobe's relationship with Apple grew icy, the company released more software products exclusively for Windows systems. Some elements of the Production Studio did remain on the Mac platform, including After Effects, against which Apple has not put forward any viable competition. (Apple's Motion has not caught on as expected, and Shake, which Apple acquired from Nothing Real, though technically a competitor to After Effects, is considered above the heads of many After Effects customers and has thus also proven to be weak competition.)

With the new release of the Production Studio, Adobe says that Premiere Pro, Encore DVD and Soundbooth will all run natively on Apple Intel-based hardware, though it will not be backward-compatible with PowerPC-based Macs. Encore DVD is a DVD authoring suite, and Soundbooth is an audio editing tool. Apple does have software products that compete at some level with both of these, including DVD Studio Pro on the DVD authoring side and Soundtrack Pro, Logic Pro, Logic Express and GarageBand on the audio editing and mixing side.

Production Studio applications that have been available on the Mac will continue to be compatible with PowerPC-based Macs and will also support Intel-based Macs natively. These include After Effects, Photoshop and Illustrator. New versions of these three tools will make their way into the upcoming release of the Production Studio.

The Studio also introduces a new feature called Dynamic Link, which is designed to eliminate the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD, according to Adobe.

The new release of Adobe Production Studio is expected to ship in mid-2007 for Mac OS X and Windows. The new version will be demonstrated at Adobe's booth at Macworld Expo (booth 901) Jan. 9 through 12.

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About the author: Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters. He can be reached at dnagel@1105media.com.

Have any additional questions? Want to share your story? Want to pass along a news tip? Contact Dave Nagel, executive editor, at dnagel@1105media.com.

About the Author

David Nagel is the executive producer for 1105 Media's online K-12 and higher education publications and electronic newsletters. He can be reached at dnagel@1105media.com. He can now be followed on Twitter at http://twitter.com/THEJournalDave (K-12) or http://twitter.com/CampusTechDave (higher education). You can also connect with him on LinkedIn at http://www.linkedin.com/profile/view?id=10390192.

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