Education Market, Notebooks Help Propel Apple to Record Quarter

##AUTHORSPLIT##<--->Apple yesterday held its third-quarter conference call to discuss financial results with investors. During the call, the company for the first time revealed initial sales for its newly introduced iPhone. It also announced record results for the education market and the Mac as a whole, along with positive growth for iPods.

Apple's sales of Macintosh systems were 1.764 million for the quarter, ended June 30, an all-time record for Mac sales, beating the previous record by more than 150,000 units. The company said sales were driven heavily by notebook computers (MacBook and MacBook Pro models), which accounted for 64 percent of all Macs sold during the quarter. Growth in sales of notebook computers was 42 percent year over year.

According to Apple, the education sector set an all-time record for Macintosh sales, according to the company, driven heavily by the sale of MacBooks in both K-12 and higher ed. The company did not state specific education market sales.

Sales of iPods increased 21 percent over the year-ago quarter, up to 9.815 million.

But it was iPhone sales figures that had analysts holding their collective breath. Apple said that it hopes to hit 1 million units sold by the end of this quarter and that, within the first 30 hours of the iPhone's release, some 270,000 units were sold. Sales for the first weekend were, according to AT&T, greater than for any other device on an opening weekend. Apple would not reveal sales to date but said that it is sticking to its goal of 10 million unit sales in calendar 2008.

Overall, revenue for the quarter was $5.41 billion, with a quarterly profit of $818 million.

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About the author: David Nagel is the executive editor for 1105 Media's online education technology publications, including THE Journal and Campus Technology. He can be reached at dnagel@1105media.com.

Proposals for articles and tips for news stories, as well as questions and comments about this publication, should be submitted to David Nagel, executive editor, at dnagel@1105media.com.

About the Author

David Nagel is the executive producer for 1105 Media's online K-12 and higher education publications and electronic newsletters. He can be reached at dnagel@1105media.com. He can now be followed on Twitter at http://twitter.com/THEJournalDave (K-12) or http://twitter.com/CampusTechDave (higher education). You can also connect with him on LinkedIn at http://www.linkedin.com/profile/view?id=10390192.

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