Tech Trends | Research

Cost Keeps 3 Percent of the Nation Offline

About 15 percent of America not online for one reason or another. But cost seems to be a factor for just a small minority of the adult population, according to a new report released by the Pew Internet and American Life Project.

The report, "Who's Not Online and Why," indicated that 19 percent of the non-Internet users surveyed cited the high cost of owning a computer or connecting to the Internet as the reason for living offline.

The bulk of offliners, however, had other reasons. The breakdown is as follows (with "other" reasons totaling 7 percent):

  • 21 percent are "just not interested";
  • 13 percent don't have a computer;
  • 10 percent think it's too difficult or frustrating;
  • 8 percent said they lack the skills needed to use the Internet;
  • 8 percent said they're too old to learn;
  • 7 percent "don't have access";
  • 6 percent "don't need it" or "don't want it";
  • 6 percent said it's just too expensive;
  • 4 percent characterized Internet use as "a waste of time";
  • 4 percent are physically unable to connect;
  • 3 percent are too busy; and
  • 3 percent are worried about privacy.

It's worth noting that among these non-users, 23 percent live in a house in which another member of the family does have access to the Internet. Only 8 percent of those who do not use the Internet now said they would use it if they could; the remaining 92 percent are "not interested."

Pew noted that age, income, and educational attainment correlate strongly with Internet use.

Among those 65 and older, 44 percent do not use the Internet. They account for just about half (49 percent) of the offline adult population in America.

Among those without a high school diploma, 41 percent do not go online. Among those with only a high school diploma, 22 percent do not go online. Ninety-two percent of those with some college and 96 percent of those with a college degree are online.

Income correlated less strongly with Internet use, though the correlation was still evident among survey respondents: 24 percent of those who make less than $30,000 a year and 12 percent of those who make less than $50,000 per year do not use the Internet.

The complete report is freely available on Pew's site, as is an executive summary.

About the Author

David Nagel is the executive producer for 1105 Media's online K-12 and higher education publications and electronic newsletters. He can be reached at dnagel@1105media.com. He can now be followed on Twitter at http://twitter.com/THEJournalDave (K-12) or http://twitter.com/CampusTechDave (higher education). You can also connect with him on LinkedIn at http://www.linkedin.com/profile/view?id=10390192.

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