ClassDojo Adds Video To Improve Parent Engagement

• By Joshua Bolkan
• 01/28/16

ClassDojo has added video for its Class Story feature in an effort to improve communication between teachers and parents.

"When teachers, parents, and students are able to share in the school experience, relationships grow, trust develops and classrooms become real communities," said Liam Don, co-founder and chief product oficer at ClassDojo, in a prepared statement. "With video, teachers can easily bring the classroom to life, giving parents an even deeper feel for those amazing moments that make their child's day so special. We hope this brings parents, teachers and students even closer together."

ClassDojo is a communications platform designed to promote frequent, open and positive sharing between the classroom and home. It is in use in half of all schools in the United States, according to information released by the company.

The new video feature will work with the platform's existing "Translate" feature to make the videos accessible to parents who don't speak English.

"Most of the parents of my students do not speak English at home," said Jen Ellison, a teacher in California, in a prepared statement. "My students already cheered when they heard I could translate messages into Spanish. Video is an even more powerful way for me to engage parents who would otherwise be left out. I can't wait to see the reaction — a video really is worth a million words!"

The new video feature is available today. Users simply need to update their apps.