ELL

Report: Global Digital ELL Market to Grow 23.36% Over Next Four Years

• By Richard Chang
• 02/08/17

The global digital English language learning (ELL) market is expected to grow 23.36 percent between 2017 and 2021, according to a new report by market research firm Technavio.

English is spoken by more than 1 billion people worldwide, and is the second most popular language to learn after Mandarin, Technavio reports. ELL programs are gaining momentum because of globalization, urbanization and the desire for better education and employment opportunities. With the advent of the internet, information and communications technology (ICT) tools are being used to provide learning content in digital formats, Technavio said. Digital ELL consists of digital content and products that facilitate the learning of languages through ICT tools.

These include mobile apps, activities, e-books, games, videos, audio clips, digital software, learning lab equipment and online tutoring. These tools are interactive, allow real-time feedback and enhance the learning process as they involve different formats, Technavio said.

To calculate the market size, the report considers the revenue generated from the sales of digital ELL products and services provided by the language learning institutions, as well as online language learning service providers.

Technavio’s report, “Global Digital English Language Learning Market 2017-2021,” has been prepared based on in-depth market analysis with inputs from industry experts. Key vendors operating in the market include:

• Berlitz Languages;
• Pearson ELT;
• Sanako Corporation; and
• EF Education First.

Other prominent vendors include:

• Inlingua;
• Houghton Mifflin Harcourt;
• LearnCube;
• McGraw-Hill Education;
• Onwards Learning;
• OKpanda;
• Oxford University Press;
• Rosetta Stone;
• Transparent Language; and
• Voxy.

The market is divided into the following segments based on geography:

• Asia-Pacific
• Europe
• North America
• Rest of the world

The report identified a significant upsurge in demand in digital ELL products worldwide. Also, the use of wearable technology for language learning is increasing, as are language cloud services.

To download the full report, visit this site. One user license costs $3,500, and includes one hour of an analyst’s time and insight.

To learn more about Technavio and its reports, visit the firm’s website.