MEDIA

Report: Millennials and Generation Z are Changing Media Habits

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Millennials say they’re watching more videos and spending more time on social media, but they are not necessarily decreasing their attention to other media.

However, a recent study states that younger internet users, the so-called Generation Z (ages 13 to 17), are moving away from text-based content online, as well as television, while increasing their time with video and social media.

These findings come from a March 2017 survey by content provider and streaming solutions company Fullscreen and market research firm Leflein Associates, which polled 1,173 American internet users from ages 13 to 34.

Both the millennials and Gen Z respondents were more apt to say they were “spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video,” according to a report by eMarketer.

The study determined that Gen Z internet users are moving away from text-based sites like blogs and publisher sites.

For instance, 22 percent of the age 13-17 respondents said they’re spending less time with blogs compared to a year ago. Eleven percent of this group said they’re spending less time with publisher sites or apps, which implies they’re reading less material online.

According to Nielsen data from the fourth quarter of 2016, United States teens ages 12 to 17 spent 13 hours, 54 minutes per week watching TV; 7 hours, 3 minutes listening to AM/FM radio; 3 hours, 48 minutes playing on a game console; and 1 hour, 35 minutes on a multimedia device.

About the Author

Richard Chang is associate editor of THE Journal. He can be reached at rchang@1105media.com.

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