What You Need to Know: New Discounts Cut the Toll for Driving the Information Superhighway
        
        
        
        In a brilliant insight born out of         frustration with struggling writers, a middle school teacher         paired each person in her class with a nearby college         student email pen pal. Meager sentences haltingly pecked out         on a keyboard were eventually nurtured into healthy         paragraphs. As communication progressed between the students         and their college Web pals, paragraphs sometimes blossomed         into whole pages of comment. Personal attention through the         Web turned struggling writers into real communicators. The         subsequent language-skill grade improvements of these         students became proof that they enhanced their writing         skills via the human interaction fostered by         telecommunication.
                  Stories like this are about to happen         everywhere in America -- but only where schools are wired         for this kind of human communication. And help has arrived.         The Federal Communications Commission has created a fund to         discount the cost of wiring schools and supplying         educational programming. This is no small fund. It's a         purse of $2.25 billion dollars. Nor is it a one-time         windfall. It's an annual amount.
                  What Took So Long to Hear About         It?
                  If this is the first time you are hearing         about the Universal Service Fund created by the         Telecommunications Act of 1996, you have some catching up to         do. Beginning this July, schools are invited to apply for         their share of the $2.25 billion dollar fund. Moneys         will be distributed on a first-come, first-served basis         beginning in January 1998.
                  Why might you be hearing about the         Universal Service Fund only now, halfway through 1997?         Because in May of this year, the Federal Communications         Commission released its regulations governing the Universal         Service Fund. Now the money can begin to flow.
                  Even while money flows into the fund,         from telecommunications and cable providers who will pass         along this cost to monthly charges to homes and businesses         with more than one telephone line, you can apply for money         to come out of the fund. Contributions into the fund are         expected to begin as early as this September. The FCC will         begin distributing money from it on a first-come,         first-served basis beginning in January 1998.
                  How Much Money Can Be         Yours?
                  Both schools and districts can apply for         telecommunications discounts from the FCC's Universal         Service Fund. The amount of discount you qualify for depends         upon the percentage of students in schools (or districts)         who are on the national school lunch program. (See Table         1: How to Determine a School's Telecommunications Discount         Rate.)
                  The whole purpose of the FCC Fund is to         equalize the opportunities for all students to have access         to communication without regard to the wealth of the school         district. This will offset some of the costs of connecting         to the Information Super Highway, especially in low-income         areas.
                                             |                    How to Determine                  a School's Telecommunications Discount                  Rate                 |             
         
                            
                                             |                    If a school has                  this percentage of students in the national school                  lunch program...                 |                                   And it's an                  urban school, the                  discount percentage is...                 |                                   Or, if it's a                  rural school, the discount percentage                  is...                 |             
                           |                    Less than 1                  |                                   20                 |                                   25                 |             
                           |                    1-19                 |                                   40                 |                                   50                 |             
                           |                    20-34                 |                                   50                 |                                   60                 |             
                           |                    35-49                 |                                   60                 |                                   70                 |             
                           |                    50-74                 |                                   80                 |                                   80                 |             
                           |                    75-100                 |                                   90                 |                                   90                 |             
         
                            
                  What Can You Buy?
                  Disbursements from the Fund will support         a school's purchase of telecommunications services         but not computer hardware. Some examples of what the         discounts will and will not cover include: phone service but         not telephones; Internet service but not computers; the         wires that bring distance learning to your classroom         monitor, but not the satellite dish to capture the signal.         (See Table 2: Eligible and Not Eligible for         details.)
                                             |                    Eligible for Discount                  Fund                 |                                   Not Eligible for Discount                  Fund                 |             
                           |                    Routers &                  Hubs                                      Programs                                      Internet Access                                      Cable Delivery                  Courses                                      Satellite                  Transmissions                                      The Line to distribute                  downlinked programming within a                  building                                      Inside Wiring                                      Devices facilitating                  telecommunications within a building, like network                  file servers & wireless LANs                 |                                   Computers                                      Satellite                  Dishes                                      TV Monitors                                      Satellite uplinking                  equipment                                      Satellite downlinking                  equipment                                      Outside Wiring                 |             
                           |                                      |                                                     |             
         
                           How Much Can You         Save?
                  Telecommunications services are the great         hidden cost for getting on the Information Super Highway.         The inside wiring for an educational communications system         is often the most expensive cost for the system.         Unfortunately, it is also often one of the least "glamorous"         items in a school's budget.
                  Therefore, for many schools, wiring and         telecommunications services costs are an almost         insurmountable barrier. While many parents and others in the         community measure a school's technology capability by the         number of computers it has, those computers need to be wired         together into networks, and those networks need to be linked         to the Internet before the benefits of advanced technology         can fully be delivered to students in that         school.
                  How Do You Apply for the         Discount?
          
         While the discount is simple to calculate, it's not a simple         process to collect it. First, a school must apply for the         discount on the appropriate application form (which is still         under development at this writing). But we know the         application must include several things.
                  First, the Universal Service application         must contain the results of a technology         inventory/assessment. This assessment must review what         telecommunications-related facilities already exist or are         planned. Depending upon which telecommunications services a         school wants the discounts to cover, the assessment must         include information such as:
                              - Computer equipment currently            available or budgeted for purchase;
                         - Internal connections, if any, that a            school already has or anticipates installing;
                         - Software for LAN and            telecommunications connections currently available or            budgeted;
                         - Experience and training of staff in            the use of the equipment;
                         - Existing or budgeted maintenance            contracts to maintain computers; and
                         - Capacity of the school's electrical            system to handle simultaneous uses.
          
                  Use a Team Approach for         Assessment
                  It's clear that such an assessment         requires a team approach. The assessment team needs to         include representatives from administrative and         instructional staffs as well as one or more         telecommunications services providers, even an electrician         from the district office.
                  The discounts are valuable, so the         telecommunications assessment team will need to cover a         great deal of material in a short while. See the         accompanying Telecommunications         Planning Checklist to         help you get started.
                  And there's more that needs to go with         the application. A school must prepare a technology plan         outlining the use of technologies in the near term and         future. This plan must show how a school plans to integrate         the use of technology into your curricula.
                  And the FCC requires independent         approval of the technology plan. This could be by your state         education department. If you've already created a plan         for another purpose, such as Goals 2000 or the Technology         Literacy Challenge, these plans will be accepted without         your needing to gain further approval.
                  School staff will need to certify that         the school is eligible for a discount, that it will use the         services only for educational purposes, and that the         applicable state and local procurement processes are being         followed. Further, you must certify that a school has         already budgeted funds for the related essential items and         services not covered by the discounts.
                  Finally, your application will need to         describe the services you want to purchase with enough         detail to enable telecommunications services providers to         develop a bid.
                  It will be quite a cumbersome process the         first year you apply for discounts. But this first year's         efforts will pay off significantly for as long as the         Universal Service fund continues. Based on the first year's         assessment and technology plans, the following years'         applications by a school will build on the prior         work.
                  Approvals and Bids
                  When the FCC receives your discount         application, it will be reviewed. If your application is         approved, it will be posted to a Web site for competitive         bidding by service providers. Your bid will be open for one         month before any contract can be signed with a provider.         This will allow enough time for providers to review a         school's bid and prepare their response.
                  You won't have to accept a bid from one         provider for all the services listed on your bids.         You might want to work with several providers to handle all         your requirements. For example, you might use one provider         for telecommunications services, another for Internet         services, and another for internal wiring and connections.         The goal is to select the most cost-effective providers.
          
                  Fund Pays the         Provider
                  Once you reach an agreement with a         provider, you can submit your agreement, either in writing         or electronically, to the Universal Service fund         administrator, along with an estimate of the funds you will         need for the current and the following year.
                  If there are sufficient moneys in the         fund when your agreement with a provider is approved by the         fund, the administrator of the fund will notify a school         that the purchase as been approved for the         discount.
                  Then, after the provider actually begins         the service, you must again notify the fund administrator to         begin disbursing Universal Service funds to the service         provider. A school will not receive the funds directly.
          
                  First-Come,         First-Served
                  The FCC points out that the Universal         Service funds are available on a first-come, first-served         basis. Your request will be placed in the funding queue,         based on the date and time the fund administrator receives         your request.
                  If your application is not approved, you         can re-apply the next year. If it is approved the first year         and you want to do more work the next year, you must apply         again, this time for the additional work. There is no         guarantee that because you were approved for a discount one         year, you will also be approved for a discount the next         year.
                  As a safety measure, when the Universal         Service fund of $2.5 billion spends itself down to only $250         million, the fund administrator will approve funds only for         schools that are the most economically disadvantaged and         have not yet received Universal Service funding.
          
                  Programming
                  Distance learning first requires cable         either for delivery to the school or from the satellite to         the monitor. And then it requires the programming to pass         through the cable. The Fund, therefore, will discount the         cost of the programming schools acquire for their students         and teachers.
                  Your Next Step Is
         Contact the technology information office of your school         district, your State Education Department, your state's         Public Utilities Commission, or the Federal Communications         Commission itself.
                  The process must be tied to the         application mentioned above. No matter what percentage your         school or district qualifies to earn from the fund, your         application needs to be well planned, thoroughly         professional, and capable of serving as the basis for         service providers bidding to serve you. And the very first         step in writing your application is to assemble an         assessment and planning team.
                  As our middle school teacher used the         "application" of e-mail to open the doors of opportunity for         her students, your Universal Service telecommunications         discount application will create opportunity for your         students and others as well.
                  David Brittain completed 30            years of service with Florida's Department of Education            in late 1994, the last 16 years as its head of            educational technology. He was instrumental in the            creation and/or implementation of many of Florida's            innovative ed-tech projects. Some of those include: FIRN,            Florida's state educational network; Florida Educational            Technology Conference (FETC); Florida's Model Technology            School Program; and Florida's Retrofit for Technology            Project. At MGT of America, a management consulting firm,            Brittain is a Senior Associate and responsible for that            firm's educational technology practice.
                              - E-mail: [email protected]