Cox Helps Schools ‘Connect With Kids’
Cox Communications Inc. has entered into a strategic investment and partnership with the Connecting With Kids Network, enabling students to view and participate in CWK’s CONNECT! Program, which will be distributed via Cox’s cable systems nationwide. CONNECT! content analyzes and discusses everyday issues facing our nation’s children, such as bullying, dating violence, anxiety and depression, drug use and academic problems.
The partnership creates a unique, coordinated collaboration of cable operators, local school districts and communities that ensures a new kind of home-school connection. Cox cable systems will deliver to its viewers a comprehensive series of programs: daily vignettes about character, weekly news reports, and eight half-hour specials on subjects related to young people every year.
Local schools will also have access to a library of video products, Web resources and professional development materials. Curriculum provided by CWK is linked to national standards and includes fully integrated lesson plans, interactive student activities, educational resources and other downloadable materials for teachers. For more information on the program, visit www.connectingwithkids.com.
This article originally appeared in the 02/01/2003 issue of THE Journal.