Teachers Can Direct Televised Educational Programming into their Classrooms

DIRECTV G'es to School is a public service initiative that will provide up to 50,000 qualifying K-12 educational institutions around the country with free access to a wide array of news, educational and informational programming. The program will allow participating schools to receive a free programming package called School Choice, which offers more than 60 channels of programming from networks such as CNN, Discovery Channel, the History Channel, A&E and the Learning Channel. In addition, schools who purchase a DIRECTV Receiver with TiVo service will receive a free lifetime TiVo service membership.

DIRECTV will print a special issue of DIRECTV-The Guide, a 350-page companion to the onscreen guide, which will include a four-page cover wrap focusing on the school program, as well as feature articles on the educational programming provided in the School Choice package. The Guide is free of charge to participating schools. To take part in the program, schools must be accredited public or private educational institutions, teach grades K-12, be facility zoned as a school building, and install the DIRECTV Multi-Satellite System in an educational arena only. Schools are required to purchase the System, have it installed in a classroom or library, and DIRECTV will provide School Choice programming for free. DIRECTV, Inc., El Segundo, CA, (800) 926-2508, www.directv.com.

This article originally appeared in the 06/01/2001 issue of THE Journal.

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