Market Trends

Global Education Gamification Market to Grow 66.22% Through 2020

The global education gamification market is expected to grow at a compound annual growth rate of 66.22 percent from 2016 through 2020, according to a new report by Dublin-based market research firm Research and Markets.

Gamification is the application of game mechanics into non-gaming contexts to drive user engagement and to enhance problem solving. Points, badges, leaderboards, challenges and rewards are some examples of game mechanics.

Gamification does not create brand new, real-world games, according to an R&M news release, but uses game techniques to engage students in comprehensive learning mechanisms.

The report, “Global Education Gamification Market 2016-2020,” covers the present scenario and the growth prospects of the education gamification market over the next four years. To calculate the market size, the report considers the revenue generated from the sales of gamification solutions within the ed market.

One of the latest trends in the market is the increase in e-learning, according to Research and Markets. The global e-learning market is one of the fastest growing markets in the world, transforming conventional learning methods. Factors such as innovation in e-learning tools, delivery methods, advances in technology and availability of various virtual communication tools are contributing to the growth of the market, the report said.

Docebo, an international LMS provider, released a research report earlier this month predicting significant global growth for the e-learning market over the next five years.

According to Research and Market’s new report, the increasing penetration of technology and rising government aid in most emerging economies have led to the surge in e-learning markets worldwide.

Some of the key vendors in the R&M gamification report include Badgeville, Bunchball, Classcraft Studios and GoGo Labs.

Topics covered include the market landscape, geographic segmentation, market drivers, market challenges, market trends, the vendor landscape and a key vendor analysis.

More information about this report can be found on Research and Market’s website. The full report is available on the site for a $2,500 fee for a single user, electronic.

About the Author

Richard Chang is associate editor of THE Journal. He can be reached at rchang@1105media.com.

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