Amazon Partners with Reading Is Fundamental to Provide Books for Low-Income Children
Amazon and Reading is Fundamental (RIF), one of the nation’s largest literacy organizations, have partnered to empower Amazon customers to provide books to children who may have limited or no access to books in their homes.
From now through March 4, customers can send a book from a wish list of 50 RIF-designated book titles on Amazon.com that the nonprofit will supply to children in need across the United States.
“The unfortunate reality is that six out of 10 low-income families have no age-appropriate books in their homes,” said Alicia Levi, president and CEO of Reading Is Fundamental, in a statement. “With its earliest roots as a groundbreaking bookseller, Amazon shares with RIF a common commitment to a literate America.”
Amazon is promoting this opportunity through its digital channels, on its home page and on specific product pages. To learn more about how to send books to RIF on Amazon.com, visit this site.
Since 1966, RIF has provided more than 412 million books to 40 million children. To learn more, visit the organization’s website.
Richard Chang is associate editor of THE Journal. He can be reached at [email protected].