Educational Toys Market Expected to Grow 10 Percent through 2021


The global educational toys market is anticipated to grow at a compound annual growth rate (CAGR) of close to 10 percent from the present to 2021, according to a recent report by market research firm Technavio.

The report, titled “Global Educational Toys Market 2017-2021,” breaks down the toys market into three major categories: academic, cognitive thinking and motor skills.

According to a Technavio news release, the academic educational toys market was “the largest product segment of [the] educational toys market in 2016.” Academic toys include “math and science kits, language learning toys and other toys,” providing basic and advanced knowledge for children in three age groups: 0-4 years, 4-8 years and above 8 years.

The most popular academic toys among children and parents appear to be math and science kits, which are introduced in early head start programs, preschools and kindergartens, the research firm said.

The Technavio report says parents are buying more STEM toys for their kids to experiment with and get hands-on learning experiences from, allowing them to play with microscopes and learn about DNA, energy, motion, crystals, earth science, circuits, conductors, interactive pets, robotics and other complex topics.

“With rapidly increasing opportunities in the technology and IT sector, parents encourage their children to learn via engineering and coding toys,” said Jhansi Mary, a lead analyst at Technavio for school and college essentials research, in a statement. “There has also been a rapid rise in demand for language learning toys, particularly foreign language learning toys. Manufacturers are witnessing a gradual shift in consumer preferences from conventional toys, such as action figures and dolls, to toy robots, drones and circuits such as LEGO Mindstorms EV3 and Wonder Workshop Dash Robot.”

Cognitive thinking toys include puzzles, activity sets and construction sets that can aid in the development of skills such as logical reasoning, critical thinking and problem solving. These toys can also help improve creative skills for young toddlers and preschoolers, Technavio said in its release.

Examples of cognitive thinking educational toys geared toward middle school kids and adults include Rubik’s cube, for memory strengthening and association, and construction sets from LEGO that can introduce concepts of engineering and geometry to kids.

According to Technavio, “the motor skills educational toys market is expected to witness the fastest growth during the forecast period.” These toys “allow physical development and strengthening of muscles in infants, toddlers and preschoolers,” the firm said in its release.

Motor skills educational toys can include workbench playsets, shape stackers, bead mazes, building blocks and electronic sound toys.

The Technavio report highlights the following vendors as the top achievers in the educational toys market:

A single user copy of the educational toys report costs $2,500. To purchase the report, visit this site. To request a free sample, go to this Technavio site.

About the Author

Richard Chang is associate editor of THE Journal. He can be reached at [email protected].