YouTube Investing $20 Million in Educational Content

  • By Dian Schaffhauser
  • 10/25/18

YouTube, a Google company, has announced it will invest $20 million in YouTube Learning, an initiative hinted at during the summer. The goal: "to support education-focused creators and expert organizations that create and curate high-quality learning content on the video site." Funding will be spent on supporting video creators who want to produce education series and wooing other education video providers to the site.

According to an update on priorities for the year, posted this week by YouTube CEO Susan Wojcicki, a portion of the investment will go to a learning fund set aside for "creators" who want to build multi-session educational content for the site. Eligible participants for the latest funding round must have at least one YouTube channel with a minimum of 25,000 subscribers. They must also "clearly depict the intent to teach in a factual, informative and trustworthy manner" that shows expertise and a "scrupulous approach" to accuracy in research, fact-checking and objectivity. The application is due by the end of November and recipients will be notified by the end of January 2019. Proposals will be evaluated against criteria that include "content quality, credibility, accuracy and use of multi-session format."

Funding has already been doled out to TED-Ed, the brothers Green's Crash Course and several "emerging" EduTubers, including Socratica, which covers science and math, and Linda Raynier, who focuses on career and life topics.

YouTube also recently launched Learning, a channel of curated tutorials, do-it-yourself videos, skill-based playlists and other educational content. That site currently leads off with a video about Joshua Carroll, a veteran who taught himself advanced mathematics from YouTube and went on to become a physicist. Now he has posted a playlist of videos to tell others how to become a physicist too.

The company said it was teaming up with online learning platforms, including edX and France's OpenClassrooms, to bring some of their most popular video materials over to YouTube. It has also hosted three "EduCon" events in Los Angeles, Mexico City and Rio de Janeiro to help "Edutubers" learn new skills and do networking. That event will next head to India in December and the United Kingdom in February.

Finally, YouTube has introduced YouTube Giving, a set of beta features that allows creators to work with nonprofits to raise funds through their videos and live streams. Wojcicki wrote that she hoped to expand the features to more creators "soon." 

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • cloud icon with a padlock overlay set against a digital background featuring binary code and network nodes

    Cloud Security Auditing Tool Uses AI to Validate Providers' Security Assessments

    The Cloud Security Alliance has unveiled a new artificial intelligence-powered system that automates the validation of cloud service providers' (CSPs) security assessments, aiming to improve transparency and trust across the cloud computing landscape.

  • stack of gold coins disintegrates into digital particles against a dark circuit-board background with glowing AI imagery

    Report: Most Organizations See No Business Return on Gen AI Investments

    Despite $30-40 billion in enterprise spending on generative AI, 95% of organizations are seeing no business return, according to a recent report out of the MIT Media Lab.

  • stylized illustration of a desktop, laptop, tablet, and smartphone all displaying an orange AI icon

    Survey: AI Shifting from Cloud to PCs

    A recent Intel-commissioned report identifies a significant shift in AI adoption, moving away from the cloud and closer to the user. Businesses are increasingly turning to the specialized hardware of AI PCs, the survey found, recognizing their potential not just for productivity gains, but for revolutionizing IT efficiency, fortifying data security, and delivering a compelling return on investment by bringing AI capabilities directly to the edge.

  • student holding a smartphone with thumbs-up and thumbs-down icons, surrounded by abstract digital media symbols and interface elements

    Teaching Media Literacy? Start by Teaching Decision-Making

    Decision-making is a skill that must be developed — not assumed. Students need opportunities to learn the tools and practices of effective decision-making so they can apply what they know in meaningful, real-world contexts.