SchoolMint Introduces Analytics Platform Focused on Recruiting, Enrollment, Marketing -- THE Journal

Breaking News

SchoolMint Introduces Analytics Platform Focused on Recruiting, Enrollment, Marketing

By Kristal Kuykendall
05/19/22

Strategic enrollment management software provider SchoolMint has launched a new analytics solution called SchoolMint Insights that combines data from multiple platforms to help school districts better understand and achieve their goals of attracting and retaining students, according to a news release.

SchoolMint Insights “unlocks hidden trends and patterns that districts can use to positively impact student enrollment,” the company said, and gives district leaders “concrete options for how to drive enrollment gains.”

The analytics solution aims to help districts answer such questions as “What are parents looking for? Are we offering the right programs and services in the right neighborhoods? Are schools that are oversubscribed handling their application process in a fair and equitable manner?” according to the news release.

The Insights come from SchoolMint’s enrollment and search data as well as data generated by the district’s Student Information System as well as Google Analytics or other third-party website and search data provider, the company said.

“Even well-resourced districts don’t always have the expertise or bandwidth to analyze precise location-based search data to inform program offerings or to effectively A/B test marketing campaigns,” said SchoolMint CEO Bryan MacDonald.

Learn more at SchoolMint.com.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].

E-Mail this page

Printable Format

Featured

Data Privacy a Top Concern as Orgs Scale Up AI Agents

As organizations race to integrate AI agents into their cloud operations and workflows, they face a crucial reality: while enthusiasm is high, major adoption barriers remain, according to a new Cloudera report. Chief among them is the challenge of safeguarding sensitive data.
Study Finds Generative AI Could Inhibit Critical Thinking

A new study on how knowledge workers engage in critical thinking found that workers with higher confidence in generative AI technology tend to employ less critical thinking to AI-generated outputs than workers with higher confidence in personal skills.
Survey Finds Majority of Schools Using 10 to 15 Educational Apps

A new report points to the fragmented digital landscape of educational apps in use at schools and districts across the country.
Using Video Game Design to Teach Literacy Skills

The Max Schoenfeld School, a public school in the Bronx serving one of the poorest communities in the nation, is taking an innovative approach to improving student literacy.