SchoolMint Introduces Analytics Platform Focused on Recruiting, Enrollment, Marketing

Strategic enrollment management software provider SchoolMint has launched a new analytics solution called SchoolMint Insights that combines data from multiple platforms to help school districts better understand and achieve their goals of attracting and retaining students, according to a news release.

SchoolMint Insights “unlocks hidden trends and patterns that districts can use to positively impact student enrollment,” the company said, and gives district leaders “concrete options for how to drive enrollment gains.”

The analytics solution aims to help districts answer such questions as “What are parents looking for? Are we offering the right programs and services in the right neighborhoods? Are schools that are oversubscribed handling their application process in a fair and equitable manner?” according to the news release.

The Insights come from SchoolMint’s enrollment and search data as well as data generated by the district’s Student Information System as well as Google Analytics or other third-party website and search data provider, the company said.

“Even well-resourced districts don’t always have the expertise or bandwidth to analyze precise location-based search data to inform program offerings or to effectively A/B test marketing campaigns,” said SchoolMint CEO Bryan MacDonald.

Learn more at SchoolMint.com.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • Stock market graphs and candlesticks breaking apart with glass-like cracks

    Chinese Startup Disrupts AI Market

    A new low-cost artificial intelligence model from China is wreaking havoc in the technology sector, with tech stocks plummeting globally as concerns grow over the potential disruption it could cause.

  • interconnected glowing nodes and circuits in blue and green, forming a neural network on a dark background with a futuristic design

    Tech Giants Launch $100 Billion National AI Infrastructure Project

    OpenAI, SoftBank, and Oracle have announced a new venture, Stargate, through which they aim to build a massive AI infrastructure network across the United States. The initiative, which was announced at the White House with President Donald Trump, has been described as the "largest AI infrastructure project in history."

  • glowing digital brain made of blue circuitry hovers above multiple stylized clouds of interconnected network nodes against a dark, futuristic background

    Report: 85% of Organizations Are Leveraging AI

    Eighty-five percent of organizations today are utilizing some form of AI, according to the latest State of AI in the Cloud 2025 report from Wiz. While AI's role in innovation and disruption continues to expand, security vulnerabilities and governance challenges remain pressing concerns.

  •  laptop surrounded by floating digital books and cloud-based documents

    Mississippi Department of Education Approves Imagine Learning Resources for Statewide Adoption

    The Mississippi Department of Education has added Imagine Learning's Imagine IM and Traverse solutions to its list of state-adopted high-quality instructional materials.