SchoolMint Introduces Analytics Platform Focused on Recruiting, Enrollment, Marketing

  • By Kristal Kuykendall
  • 05/19/22

Strategic enrollment management software provider SchoolMint has launched a new analytics solution called SchoolMint Insights that combines data from multiple platforms to help school districts better understand and achieve their goals of attracting and retaining students, according to a news release.

SchoolMint Insights “unlocks hidden trends and patterns that districts can use to positively impact student enrollment,” the company said, and gives district leaders “concrete options for how to drive enrollment gains.”

The analytics solution aims to help districts answer such questions as “What are parents looking for? Are we offering the right programs and services in the right neighborhoods? Are schools that are oversubscribed handling their application process in a fair and equitable manner?” according to the news release.

The Insights come from SchoolMint’s enrollment and search data as well as data generated by the district’s Student Information System as well as Google Analytics or other third-party website and search data provider, the company said.

“Even well-resourced districts don’t always have the expertise or bandwidth to analyze precise location-based search data to inform program offerings or to effectively A/B test marketing campaigns,” said SchoolMint CEO Bryan MacDonald.

Learn more at SchoolMint.com.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • classroom scene with students gathered around a laptop showing a virtual tour interface

    Discovery Education Announces Spring Lineup of Free Virtual Field Trips

    This Spring, Discovery Education is collaborating with partners such as Warner Bros., DC Comics, National Science Foundation, NBA, and more to present a series of free virtual field trips for K-12 students.

  • glowing padlock shape integrated into a network of interconnected neon-blue lines and digital nodes, set against a soft, blurred geometric background

    3 in 4 Administrators Expect a Security Incident to Impact Their School This Year

    In an annual survey from education identity platform Clever, 74% of administrators admitted that they believe a security incident is likely to impact their school system in the coming year. That's up from 71% who said the same last year.

  • horizontal stack of U.S. dollar bills breaking in half

    ED Abruptly Cancels ESSER Funding Extensions

    The Department of Education has moved to close the door on COVID relief funding for schools, declaring that "extending deadlines for COVID-related grants, which are in fact taxpayer funds, years after the COVID pandemic ended is not consistent with the Department’s priorities and thus not a worthwhile exercise of its discretion."

  • pattern of icons for math and reading, including a pi symbol, calculator, and open book

    HMH Launches Personalized Path Solution

    Adaptive learning company HMH has introduced HMH Personalized Path, a K-8 ELA and math product that combines intervention curriculum, adaptive practice, and assessment for students of all achievement levels.