SchoolMint Introduces Analytics Platform Focused on Recruiting, Enrollment, Marketing

  • By Kristal Kuykendall
  • 05/19/22

Strategic enrollment management software provider SchoolMint has launched a new analytics solution called SchoolMint Insights that combines data from multiple platforms to help school districts better understand and achieve their goals of attracting and retaining students, according to a news release.

SchoolMint Insights “unlocks hidden trends and patterns that districts can use to positively impact student enrollment,” the company said, and gives district leaders “concrete options for how to drive enrollment gains.”

The analytics solution aims to help districts answer such questions as “What are parents looking for? Are we offering the right programs and services in the right neighborhoods? Are schools that are oversubscribed handling their application process in a fair and equitable manner?” according to the news release.

The Insights come from SchoolMint’s enrollment and search data as well as data generated by the district’s Student Information System as well as Google Analytics or other third-party website and search data provider, the company said.

“Even well-resourced districts don’t always have the expertise or bandwidth to analyze precise location-based search data to inform program offerings or to effectively A/B test marketing campaigns,” said SchoolMint CEO Bryan MacDonald.

Learn more at SchoolMint.com.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • laptop displaying a glowing digital brain and data charts sits on a metal shelf in a well-lit server room with organized network cables and active servers

    Cisco Unveils AI-First Approach to IT Operations

    At its recent Cisco Live 2025 event, Cisco introduced AgenticOps, a transformative approach to IT operations that integrates advanced AI capabilities to enhance efficiency and collaboration across network, security, and application domains.

  • cloud icon with a padlock overlay set against a digital background featuring binary code and network nodes

    Cloud Security Auditing Tool Uses AI to Validate Providers' Security Assessments

    The Cloud Security Alliance has unveiled a new artificial intelligence-powered system that automates the validation of cloud service providers' (CSPs) security assessments, aiming to improve transparency and trust across the cloud computing landscape.

  • robot brain with various technology and business icons

    Google Cloud Study: Early Agentic AI Adopters See Better ROI

    Google Cloud has released its second annual ROI of AI study, finding that 52% of enterprise organizations now deploy AI agents in production environments. The comprehensive survey of 3,466 senior leaders across 24 countries highlights the emergence of a distinct group of "agentic AI early adopters" who are achieving measurably higher returns on their AI investments.

  • laptop with AI symbol on screen

    Google Launches Lightweight Gemma 3n, Expanding Emphasis on Edge AI

    Google DeepMind has officially launched Gemma 3n, the latest version of its lightweight generative AI model designed specifically for mobile and edge devices — a move that reinforces the company's focus on on-device computing.