WeVideo Acquires Video-Enrichment Software Company PlayPosit

Multimedia creation platform WeVideo has acquired PlayPosit, whose software allows users to layer learning experiences into video content, according to a news release.

WeVideo, founded in 2011 to enable K–12 educators and students to create their own video content, said the acquisition will allow its users to enrich their videos with engaging instruction, real-time measurement, and actionable analytics.

“Our goal is to help creators boost user engagement and increase ROI on training and information retention,” said WeVideo CEO Krishna Menon. “With the addition of PlayPosit’s assessment capabilities, WeVideo will now offer a robust communication feedback loop that enhances the entire learning experience.”

WeVideo has served over 38 million users, including at K–12, higher education, and corporate institutions. PlayPosit’s customer base includes about 5 million users in corporate and higher ed, according to the news release. PlayPosit’s software “integrates with existing learning management systems and allows anyone to add interactive layers such as hot spots, overlays with embedded media, multi-versioned questions, annotation, badging, and peer review,” the company said.

Terms of the deal were not disclosed. WeVideo is backed by Thompson Street Capital Partners.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • DreamBox Math

    Discovery Education Announces Updates to Experience, DreamBox Math

    K-12 learning solution provider Discovery Education has announced enhancements to its Discovery Education Experience and DreamBox Math products, designed to create a more personalized, engaging learning experience for students.

  • abstract pattern of cybersecurity, ai and cloud imagery

    Report Identifies Malicious Use of AI in Cloud-Based Cyber Threats

    A recent report from OpenAI identifies the misuse of artificial intelligence in cybercrime, social engineering, and influence operations, particularly those targeting or operating through cloud infrastructure. In "Disrupting Malicious Uses of AI: June 2025," the company outlines how threat actors are weaponizing large language models for malicious ends — and how OpenAI is pushing back.

  • digital dashboard featuring a shield icon, graphs, a world map, and network nodes

    IBM Launches Agentic AI Governance and Security Platform

    IBM has introduced a new software stack for enterprise IT teams tasked with managing the complex governance and security challenges posed by autonomous AI systems.

  • laptop and fish hook

    Security Researchers Identify Generative AI 'Vishing' Attack

    A new report from researchers at Ontinue's Cyber Defense Center has identified a complex, multi-stage cyber attack that leveraged social engineering, remote access tools, and signed binaries to infiltrate and persist within a target network.