WeVideo Acquires Video-Enrichment Software Company PlayPosit

  • By Kristal Kuykendall
  • 08/22/22

Multimedia creation platform WeVideo has acquired PlayPosit, whose software allows users to layer learning experiences into video content, according to a news release.

WeVideo, founded in 2011 to enable K–12 educators and students to create their own video content, said the acquisition will allow its users to enrich their videos with engaging instruction, real-time measurement, and actionable analytics.

“Our goal is to help creators boost user engagement and increase ROI on training and information retention,” said WeVideo CEO Krishna Menon. “With the addition of PlayPosit’s assessment capabilities, WeVideo will now offer a robust communication feedback loop that enhances the entire learning experience.”

WeVideo has served over 38 million users, including at K–12, higher education, and corporate institutions. PlayPosit’s customer base includes about 5 million users in corporate and higher ed, according to the news release. PlayPosit’s software “integrates with existing learning management systems and allows anyone to add interactive layers such as hot spots, overlays with embedded media, multi-versioned questions, annotation, badging, and peer review,” the company said.

Terms of the deal were not disclosed. WeVideo is backed by Thompson Street Capital Partners.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • Stock market graphs and candlesticks breaking apart with glass-like cracks

    Chinese Startup Disrupts AI Market

    A new low-cost artificial intelligence model from China is wreaking havoc in the technology sector, with tech stocks plummeting globally as concerns grow over the potential disruption it could cause.

  • interconnected glowing nodes and circuits in blue and green, forming a neural network on a dark background with a futuristic design

    Tech Giants Launch $100 Billion National AI Infrastructure Project

    OpenAI, SoftBank, and Oracle have announced a new venture, Stargate, through which they aim to build a massive AI infrastructure network across the United States. The initiative, which was announced at the White House with President Donald Trump, has been described as the "largest AI infrastructure project in history."

  • glowing digital brain made of blue circuitry hovers above multiple stylized clouds of interconnected network nodes against a dark, futuristic background

    Report: 85% of Organizations Are Leveraging AI

    Eighty-five percent of organizations today are utilizing some form of AI, according to the latest State of AI in the Cloud 2025 report from Wiz. While AI's role in innovation and disruption continues to expand, security vulnerabilities and governance challenges remain pressing concerns.

  • laptop surrounded by floating digital books and cloud-based documents

    Mississippi Department of Education Approves Imagine Learning Resources for Statewide Adoption

    The Mississippi Department of Education has added Imagine Learning's Imagine IM and Traverse solutions to its list of state-adopted high-quality instructional materials.