WeVideo Acquires Video-Enrichment Software Company PlayPosit

  • By Kristal Kuykendall
  • 08/22/22

Multimedia creation platform WeVideo has acquired PlayPosit, whose software allows users to layer learning experiences into video content, according to a news release.

WeVideo, founded in 2011 to enable K–12 educators and students to create their own video content, said the acquisition will allow its users to enrich their videos with engaging instruction, real-time measurement, and actionable analytics.

“Our goal is to help creators boost user engagement and increase ROI on training and information retention,” said WeVideo CEO Krishna Menon. “With the addition of PlayPosit’s assessment capabilities, WeVideo will now offer a robust communication feedback loop that enhances the entire learning experience.”

WeVideo has served over 38 million users, including at K–12, higher education, and corporate institutions. PlayPosit’s customer base includes about 5 million users in corporate and higher ed, according to the news release. PlayPosit’s software “integrates with existing learning management systems and allows anyone to add interactive layers such as hot spots, overlays with embedded media, multi-versioned questions, annotation, badging, and peer review,” the company said.

Terms of the deal were not disclosed. WeVideo is backed by Thompson Street Capital Partners.

About the Author

Kristal Kuykendall is editor, 1105 Media Education Group. She can be reached at [email protected].


Featured

  • laptop displaying cybersecurity and financial charts, next to a locked safe and stacked gold coins

    Majority of Districts Lack Dedicated Cybersecurity Funding

    According to a recent CoSN survey, most school districts (61%) do not have dedicated funding to keep networks and data secure, instead relying on general funds to pay for cybersecurity efforts.

  • interconnected geometric human figures forming a network

    CoSN: School Staffing Is the Top Hurdle to K-12 Innovation

    Hiring and keeping educators and IT staff remains the top challenge for K-12 education in 2025, according to the latest Driving K-12 Innovation Report from the Consortium for School Networking (CoSN).

  • illustration of an open book with lines and circles around it

    Foundations in Learning Launches Fluency for All Movement

    Ed tech company Foundations in Learning, creator of the WordFlight literacy assessment and intervention for students in grades 3-8, has kicked off a new movement aimed at improving reading literacy.

  • digital illustration of Estonia with glowing neural network-like connections spreading across the map

    Estonia to Roll Out ChatGPT Edu for all Secondary Schools

    In a nationwide artificial intelligence program dubbed "AI Leap 2025," the country of Estonia plans to provide free access to leading AI applications for all secondary school students and teachers. The initiative will launch with a rollout of ChatGPT Edu to 20,000 high school students in grades 10-11 and their 3,000 teachers, beginning Sept. 1.