Data & Analytics | News
Cengage Learning Integrates Celebrus Big Data
Cengage Learning, a provider of
educational content, technology and services for K-12 and higher education, has
partnered with big data software provider
Celebrus Technologies to capture data about users' interactions with
Cengage's products.
According to the company, the integration will let Cengage track student and
professor behavior such as login time, most visited pages and length of time
spent on a page, and the company will use that information "to improve upon pain
points and amplify favored features."
CengageNOW, Aplia and
MindTap will be the first Cengage
products to be integrated with Celebrus.
"As we integrate this technology into our digital offerings, we are
essentially opening the window to better see how students are using these
products," said Stuart Hayes, senior vice president of customer understanding at Cengage Learning,
in a prepared statement. "The better we know and understand our end-users base,
the more qualified we will be to create products that will delight them."
Cengage will capture usage data in real time and use it to identify "emerging
trends among the behavioral patterns that related directly to student outcomes,"
according to the company. Cengage will use the collected data in the research
and development process as it updates existing products and creates new ones.
Cengage Learning is the first major United States publisher to work with
Celebrus Technologies.
Further information about Cengage Learning's products can be found on the
company's site.
About the Author
Leila Meyer is a technology writer based in British Columbia. She can be reached at leilameyer@gmail.com.