Increase in Mobile Gaming to Persist Beyond Pandemic

There was a surge in mobile gameplay when the pandemic began. According to a new report, nearly two-thirds of gamers increased the amount of time they played. And the majority of that activity will continue beyond the pandemic.

There was an increase in new players as well. The report from market research firm IDC and LoopMe, “What Mobile Gaming's 'New Normal' Should Look Like After the COVID-19 Pandemic,” found that 6% of mobile gamers had not played mobile games before the pandemic.

According to the report: “Largely due to pandemic effects, the worldwide base of gamers that played on a smartphone or slate tablet monthly jumped 12% in 2020 compared to 2019, to roughly 2.25 billion last year.”

The report was based on a survey of 3,850 mobile phone users across multiple countries, including the United States. Much of the increase in gameplay correlated with the severity of the impact of COVID-19 on a national basis. According to the report: “63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 — with an estimated 75% of the net rise in mobile gaming activity to remain after the "new normal" is established in the next two years.”

"Two of the clearest and most important signals we found in the survey results were that mobile gaming activity tended to increase more in the countries with the highest COVID-19 death rates, and that gamers in these same countries expected a larger pullback in gaming once the pandemic has subsided compared to gamers in countries that have had low COVID-19 death rates," said Lewis Ward, director of Gaming and VR/AR research at IDC, in a prepared statement. "This latter change, which should propagate globally in the next 12 to 24 months, will likely have important implications for game developers and publishers...."

Further details can be found on IDC’s site.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • young educators collaborate with AI tools on laptops and tablets

    Survey: Younger Educators More Likely to Embrace AI Tools

    While educators across the United States agree that AI has enhanced classroom engagement, enthusiasm for AI's benefits is strongest among young teachers, according to a recent survey from learning technology company D2L.

  • red brick school building with a large yellow "AI" sign above its main entrance

    New National Academy for AI Instruction to Provide Free AI Training for Educators

    In an effort to "transform how artificial intelligence is taught and integrated into classrooms across the United States," the American Federation of Teachers (AFT), in partnership with Microsoft, OpenAI, Anthropic, and the United Federation of Teachers, is launching the National Academy for AI Instruction, a $23 million initiative that will provide access to free AI training and curriculum for all AFT members, beginning with K-12 educators.

  • student holding a smartphone with thumbs-up and thumbs-down icons, surrounded by abstract digital media symbols and interface elements

    Teaching Media Literacy? Start by Teaching Decision-Making

    Decision-making is a skill that must be developed — not assumed. Students need opportunities to learn the tools and practices of effective decision-making so they can apply what they know in meaningful, real-world contexts.

  • students using digital devices, surrounded by abstract AI motifs and soft geometric design

    Ed Tech Startup Kira Launches AI-Native Learning Platform

    A new K-12 learning platform aims to bring personalized education to every student. Kira, one of the latest ed tech ventures from Andrew Ng, former director of Stanford's AI Lab and co-founder of Coursera and DeepLearning.AI, "integrates artificial intelligence directly into every educational workflow — from lesson planning and instruction to grading, intervention, and reporting," according to a news announcement.