3M, DoSomething.org Partner on STEM Equity Game
3M and DoSomething.org have
partnered for the second year on Science Sleuth, a campaign
designed to increase interest in science, technology, engineering and math (STEM) fields among girls.
The initiative uses an SMS text messaging choose-your-own-adventure game to get students involved. The multi-player game features female
scientists from 3M as aspirational figures and centers on missing science club money at a school and asks players to use STEM skills to find
answers and solve the case.
"Once they opt in, users will be given a variety of scenarios via text where they will apply their STEM skills to solve the mystery,"
according to a news release. "At the end of the game, participants will unlock a grant from 3M to fund STEM classrooms in need through
DonorsChoose.org to help fund STEM projects. Participants will also have the opportunity to win a $10,000 scholarship by inviting three
friends to play."
"Last year, 97 percent of Science Sleuth participants surveyed felt the game made science feel more engaging and interesting," said Naomi
Hirabayashi, chief marketing officer at DoSomething.org, in a prepared statement. "We're excited to team up with 3M again this year and work
with their amazing scientists to introduce even more girls to STEM subjects."
Students can begin playing by text CLUE to 38383 or by visiting dosomething.org/clue.
Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at firstname.lastname@example.org.