Industry News

Connection Merges GovConnection, PC Connection, MoreDirect, Softmart into Single Brand

One of the major IT solution providers in the education space is renaming itself. Connection, formerly known as PC Connection, is moving all of its subsidiaries, including GovConnection, into the new brand.

The move, according to Connection, is designed to better reflect the approach the company takes to its business.

"Since 1982, our goals have been deeply rooted in providing customer-centric IT solutions and services for small- to medium-sized businesses, enterprises, and public sector markets," said Tim McGrath, CEO/President of Connection, in a prepared statement. "The role of technology has undoubtedly changed over the years, but our commitment has not. In the age of the digital transformation, we have shifted from selling technology to connecting people with the resources they need to build stronger, more efficient businesses. By removing the 'PC' from our brand name, we are focusing on the next four decades and planning how we will help customers connect with new and exciting ideas — whether those innovations fit on a desk, in a data center, or inside tomorrow's wearable technology. Our new brand name, Connection, better reflects the promise of our future and the successes of our past."

As part of the move, all of the Connection subsidiaries are receiving new brand identities. Those include Connection GovConnection Public Sector Solutions, which focuses on the government and education sectors.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at .