Primer Explains Interactive TV -- THE Journal

Primer Explains Interactive TV

08/01/96

A free primer for nonprofit organizations, Questions & Answers about Interactive Television explains how interactive TV can be used to raise funds, communicate with others, promote services and engage in advocacy campaigns. It also addresses the most common questions asked about the features of new TV technologies. The primer was published by the Nonprofit Organizations' New Media Center, a newly founded program of the Interactive Television Association (ITA). For a free copy of the primer, call the ITA. Interactive Television Association, Washington, DC, (202) 408-0008.

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