Primer Explains Interactive TV

A free primer for nonprofit organizations, Questions & Answers about Interactive Television explains how interactive TV can be used to raise funds, communicate with others, promote services and engage in advocacy campaigns. It also addresses the most common questions asked about the features of new TV technologies. The primer was published by the Nonprofit Organizations' New Media Center, a newly founded program of the Interactive Television Association (ITA). For a free copy of the primer, call the ITA. Interactive Television Association, Washington, DC, (202) 408-0008.

This article originally appeared in the 08/01/1996 issue of THE Journal.