Program Facilitates All Phases of Admissions

Embark’s Prospect Relationship Manager is comprised of Web-based modules that correspond with the different phases of the college admissions process, from student recruitment through application submissions. The program highlights the concept of customer relationship management within the context of the university admissions office. It provides universities with a comprehensive view of prospective students at all times during the admissions cycle, while allowing universities to communicate electronically with prospects on an ongoing basis. Targeted, Web-based communications allow universities to reach a large, diverse pool of prospective students.

Prospect Relationship Manager helps schools generate, receive and manage new leads, while more effectively managing prospects during the application process. Upgrades in the most recent release of the program include enhanced student e-mail communications, online recommendations and tracking tools. Embark is also launching new data transfer services that help universities more efficiently transfer student data from online applications into their Student Information Systems. Electronic inquiry forms automatically respond to inbound requests, and schedulers allow schools to create, publish and manage events and interviews online. Embark, San Francisco, CA, (415) 615-1652, www.embark.com.

This article originally appeared in the 06/01/2001 issue of THE Journal.

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