CTB/McGraw-Hill and BrainPop Join Forces on Instructional Resources

  • By Jim Barthold
  • 05/15/12

Educational assessment provider CTB/McGraw-Hill is integrating BrainPop's animated educational resources for K-8 students into its Acuity InFormative Assessment solution.

The collaboration is designed to help educators use Acuity assessment results to assign BrainPop instructional resources--including animated movies and quizzes--to target students' individual learning needs and deliver a "deeper instructional experience," the two companies said in a news release.

"By collaborating with BrainPop, we're not only creating an instructional experience that deeply engages students, we're giving teachers more insight than ever before to help them personalize and enhance their instruction based on student needs," said Tom Moellering, senior product manager for CTB/McGraw-Hill's Acuity in a news release.

CTB/McGraw-Hill said its Acuity InFormative Assessment solution is used by more than 100,000 teachers to effectively gauge performance and deliver tailored individual student instruction for more than 1.5 million K-12 students nationwide. Acuity, the company added, offers a blend of supplemental instruction and practice assessment questions designed to give educators additional insight into a student's knowledge or skills in a particular area.

BrainPop is "fully aligned to academic standards, including Common Core" with digital material that "appeals to students with a range of learning styles," the company said. BrainPop resources for Acuity will include English language arts, math, and science. It is designed to be used in classrooms, at home, and on mobile devices. BrainPop will also make available BrainPop Jr. resources targeted to K-3 students, as well as a selection of free materials for Acuity subscribers who do not have BrainPop subscriptions, the company said.

BrainPop is supported by the BrainPop Educators free professional community of 175,000 teachers. The company's focus is to create "engaging resources that bridge the knowledge gap for students," said Avraham Kadar, BrainPop's founder and chief executive officer.

About the Author

Jim Barthold is a freelance technology reporter. He can be reached at [email protected].

Featured

  • AI toolbox containing a wrench, document icon, gears, and a network symbol

    Common Sense Media Releases Free AI Toolkit, AI Readiness & Implementation Guides

    Common Sense Media has developed an AI Toolkit for School Districts, available to educators free of charge, that provides guidelines and resources for implementing AI in education.

  • elementary school building with children outside, overlaid by a glowing data network and transparent graphs

    Toward a Holistic Approach to Data-Informed Decision-Making in Education

    With increasing access to data and powerful analytic tools, the temptation to reduce educational outcomes to mere numbers is strong. However, educational leadership demands a more holistic and thoughtful approach.

  • three silhouetted education technology leaders with thought bubbles containing AI-related icons

    Ed Tech Leaders Rank Generative AI as Top Tech Priority

    In a recent CoSN survey, an overwhelming majority of ed tech leaders (94%) said they see AI as having a positive impact on education. Respondents ranked generative AI as their top tech priority, with 80% reporting their districts have gen AI initiatives underway, or plan to in the current school year.

  • AI-powered individual working calmly on one side and a burnt-out person slumped over a laptop on the other

    AI's Productivity Gains Come at a Cost

    A recent academic study found that as companies adopt AI tools, they're not just streamlining workflows — they're piling on new demands. Researchers determined that "AI technostress" is driving burnout and disrupting personal lives, even as organizations hail productivity gains.