Market Trends

Interactive Whiteboard Market to See Resurgence in the Face of Skepticism, Disdain

• By Richard Chang
• 12/20/16

The global interactive whiteboard (IWB) market is expected to make a comeback and grow at a compound annual growth rate of almost 7 percent from 2016 through 2020, according to a recent report issued by London-based tech market research firm Technavio.

This latest Technavio report contrasts starkly with a study published earlier this year by Future Market Insights, which predicted that the global IWB market would decline at a compound annual rate of 17 percent from 2016 to 2026.

Respondents to THE Journal's two recent surveys, the 2016 Readers' Choice Awards and "Teaching with Technology," expressed both positive and negative sentiments about interactive whiteboards. Respondents in the Readers' Choice Awards ranked IWBs as their second favorite technology they curently use, particularly products from Promethean, Smart and Epson. Despite the rising popularity of interactive flat panel displays, IWBs remain popular among educators, the survey said.

And according to THE Journal's "Teaching with Technology" survey published in September, 68 percent of teachers who responded use interactive whiteboards in the classroom, while 8 percent have IWBs on their wish list, and 4 percent will be using them within one year. At the same time, however, 20 percent of respondents said that IWBs would be dead and gone within the next decade, ranking second only to desktop computers. And educators ranked IWBs as third overall when asked about technologies currently used that teachers wish would die in the next decade, after cell/mobile phones and desktop computers.

This latest Technavio study covers the present scenario and growth prospects of the global IWB market for 2016-2020. To determine the market size, the study considered revenue generated from the pre-K–12 and higher education sectors of the market.

The pre-K–12 segment of the IWB market was valued at $816.2 million in 2015, the report states, and is forecast to reflect a CAGR of 7.46 percent through 2020. Blended learning is credited in the pre-K–12 segment as a main reason for increased adoption of IWBs. The emphasis on developing the cognitive skills of students during formative years has played a crucial role in encouraging teachers to explore these technologies, the report says.

In addition to blended learning, which includes gamification, social learning and bring-your-own-device (BYOD) policies, Technavio analysts highlighted the following factors that are contributing to the growth of the IWB market:

• Technological advancements;
• Need for experimental learning; and
• Enhanced compatibility with digital content.

Key vendors in the market include BenQ, Samsung, Seiko Epson and Smart Technologies. Other prominent vendors include Interphase, Ipevo, Luidia, Mimio, Sharp, LG Electronics, Panasonic, Julong Educational Technology and Vestel.

The Technavio report mentions IWB software such as iBoardTouch, which offers features such as annotation, highlight and edit; and spotlights the vendor Luidia, which has developed cloud-based interactive tools which teachers can use remotely.

A sample of Technavio’s report can be obtained by visiting this site, which asks for some basic identification information.