Ed Tech Trends

Interactive Whiteboards Facing Steep Decline Globally

Global sales of interactive whiteboards are facing a steep decline in the next decade, according to a new market report published by Future Market Insights, a U.K.-based research firm.

The global interactive whiteboard market was valued at $1.257 billion in 2015, yet is expected to decline at a compound annual rate of 17 percent from 2016 to 2026, the report said.

“Interactive Whiteboard Market: Global Industry Analysis and Opportunity Assessment 2016-2026” examined the whiteboard market in three interest areas: digitizing technology, end-users and region.

Among end-users, the market was segmented into the education sector and others. The education sector is the most dominant, the report said, mainly driven by low prices of interactive whiteboards and their benefits to students in teaching applications.

The report also covered trends driving each market segment and offered analysis on the potential of the whiteboard market across key regions, specifically North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific and the Middle East and Africa. Major countries in each region were also examined.

Asia-Pacific was the largest market for interactive whiteboards in 2015, with an estimated value of $761.3 million in sales. The North America whiteboard market was estimated at $161 million in 2015, and is expected to decline at a compound annual rate of 18.9 percent during the next decade.

The availability of advanced alternative technologies — such as portable projectors, interactive flat panel displays and other interactive screens — with more features and no or very little maintenance costs are key reasons for declining growth in North America, the report said.

Key players identified in the global whiteboard market include Smart Technologies, Promethean World, Hitachi, Panasonic, Steelcase, Julong Educational Technology, Touch IT Technologies, Xiamen Interactive Technology, Turning Technologies and Egan Teamboard.

The complete report is available for a fee at futuremarketinsights.com.

About the Author

Richard Chang is associate editor of THE Journal. He can be reached at rchang@1105media.com.

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