Qualtrics Expands Experience Management Platform with New and Enhanced AI and Analytics Tools

At its annual user conference this month, Qualtrics revealed a slew of new features for its flagship Experience Management (XM) Platform, a data collection and analysis tool used in some 2,000 colleges and universities and 6,800 schools. All told, Qualtrics has about 1.2 million education users in 90 countries.

The XM Platform is designed to capture and analyze experiential data from students, faculty/staff and alumni for a wide range of purposes, from measuring campus engagement and classroom satisfaction to professional development and onboarding to conducting research and longitudinal analyses. The use cases in K–12 and post-secondary education are extremely broad, ranging from anonymous bullying reporting to social-emotional learning, from program evaluation to event management, from community engagement to role-based dashboards.

There are two major new additions to the platform:

  • Predict iQ and
  • iQ Directory.

Predict iQ is a retention tool designed to predict, using "neural network, open-source algorithms," which "customers" will be leaving you and to intervene to stop that from happening. It uses Qualtrics Actions to set up triggers defined by the user to create a ticket, send an e-mail or trigger a third-party tool to act when certain parameters are met. According to Qualtrics, the system is "deeply integrated into existing feedback collection, so there's no need to move data around to get predictions. Predict iQ also complements Stats iQ, allowing companies to use Stats iQ to understand and fix systemic issues while leveraging Predict iQ to save individual customers."

iQ Directory, meanwhile, is a "live, organized chronicle that captures the emotions, sentiments, beliefs and preferences of an audience," according to Qualtrics. "The iQ Directory contains all experience data, collected over time, creating a system of record of all interactions and opinions each person has of an organization." In short, it's designed to make interactions with students, faculty, staff and alumni "smarter," with interactions building upon each other, and to predict how a given "customer" may respond to new situations.

In addition, Qualtrics has launched Certified XM Solutions, which provides pre-packaged Qualtrics solutions developed by third parties. According to Qualtrics: "Designed by the world's leading researchers, practitioners and consultants, Certified XM Solutions are packaged projects and programs with expert content, workflow and automation — built directly into the Qualtrics platform. These community-driven solutions provide complete industry-specific experience management programs including everything from best practices to content to technical implementation to survey design to contact frequency guidance to data analysis — and recommended next steps. Qualtrics Certified XM Solutions currently include experience management solutions that span employee engagement solutions, customer experience solutions, product and brand experience solutions for many industries," including education.

Further information about the XM Platform can be found at qualtrics.com. Certified XM Solutions can be found at qualtrics.com/xm-solutions. Free trial accounts are available at qualtrics.com/free-account.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at https://www.linkedin.com/in/davidrnagel/ .


Featured

  • pattern of icons for math and reading, including a pi symbol, calculator, and open book

    HMH Launches Personalized Path Solution

    Adaptive learning company HMH has introduced HMH Personalized Path, a K-8 ELA and math product that combines intervention curriculum, adaptive practice, and assessment for students of all achievement levels.

  • red brick school building with a large yellow "AI" sign above its main entrance

    New National Academy for AI Instruction to Provide Free AI Training for Educators

    In an effort to "transform how artificial intelligence is taught and integrated into classrooms across the United States," the American Federation of Teachers (AFT), in partnership with Microsoft, OpenAI, Anthropic, and the United Federation of Teachers, is launching the National Academy for AI Instruction, a $23 million initiative that will provide access to free AI training and curriculum for all AFT members, beginning with K-12 educators.

  • laptop on a desk with its screen displaying numerous colorful educational app icons

    Survey Finds Majority of Schools Using 10 to 15 Educational Apps

    A new report points to the fragmented digital landscape of educational apps in use at schools and districts across the country.

  • laptop displaying AI-powered educational content

    Kira Introduces AI-Generated Lesson Tool

    AI company Kira has announced a new AI-powered lesson generation tool that it says delivers complete, standards-aligned lessons that are personalized to each student.