Survey Measures Size of Internet Audience -- THE Journal

Survey Measures Size of Internet Audience

10/01/95

Roughly 5.8 million people in the U.S. have direct access to the Internet, according to "Defining the Internet Opportunity," a market research study conducted by O'Reilly & Associates'Online Research Group and Trish Information Services."This number, while surprising to some, d'esn't diminish the Internet's importance as a place to do business," says Dick Peck, O'Reilly's vice president of business development, notingthat just three years ago, virtually no market existed.Internet users were defined as U.S. residents over 18 who have direct access to the Internet and use e-mail as well as one or more Net-specific tools (FTP, gopher, telnet or a Webbrowser). Individuals who connected to the Internet through a commercial online service (such as CompuServe) were excluded.Those households with Internet access tended to include an average of 1.53 users. The survey also suggested that the total online community (including users of commercial services)will grow by an additional 6 million U.S. adults over the next year.Sponsors of the study include International Thomson Publishing, IBM, Lotus Development, Turner Broadcasting Systems/CNN, MCI/News Corp. Online Ventures and E.M. Warburg,Pincus & Co. Besides the publicly released findings, each sponsor received answers to proprietary questions, extensive demographic cross-tabulations and corporate briefings.Details of the study are posted on O'Reilly's Web site: www.ora.com/survey/.

E-Mail this page

Printable Format

Featured

Discovery Education Announces Updates to Experience, DreamBox Math

K-12 learning solution provider Discovery Education has announced enhancements to its Discovery Education Experience and DreamBox Math products, designed to create a more personalized, engaging learning experience for students.
Report Identifies Malicious Use of AI in Cloud-Based Cyber Threats

A recent report from OpenAI identifies the misuse of artificial intelligence in cybercrime, social engineering, and influence operations, particularly those targeting or operating through cloud infrastructure. In "Disrupting Malicious Uses of AI: June 2025," the company outlines how threat actors are weaponizing large language models for malicious ends — and how OpenAI is pushing back.
IBM Launches Agentic AI Governance and Security Platform

IBM has introduced a new software stack for enterprise IT teams tasked with managing the complex governance and security challenges posed by autonomous AI systems.
Security Researchers Identify Generative AI 'Vishing' Attack

A new report from researchers at Ontinue's Cyber Defense Center has identified a complex, multi-stage cyber attack that leveraged social engineering, remote access tools, and signed binaries to infiltrate and persist within a target network.