College-Bound High Schoolers Finding Favor with Online Choices

College-bound high school students are showing more interest in the blended model of instruction and less interest in going for the all face-to-face approach. That finding surfaces in the latest edition of Eduventures' annual "College-Bound Market Update Report."

Each year the higher education analyst firm surveys high school sophomores, juniors and seniors to gain an understanding about how they choose a college and what their intentions are. This year the survey questioned more than 20,000 students between December 2014 and January 2015. Of the respondents, nearly seven out of 10 were female; and about a third were first-generation college prospects.

There was a 10 percent drop in students who said they would take all of their courses on campus, whereas blended course options saw the biggest increase. While 95 percent of students in 2014 said they'd take 100 percent of their courses in person, that count dropped to 85 percent for 2015. Some 30 percent specified that they'd do some portion of course activities on campus and others online.
Source: Eduventures'

To learn about their college options, high school students are turning to Web sites, which have grown in usage over last year, as well as social sites, including Facebook, whose usage, the report noted, has grown from 25 percent to 35 percent over the last year for college search. The report found increases in the use of YouTube and Twitter as well. The use of other popular search tools have remained stable or declined, according to Eduventures.

Student respondents indicated they care more about outcomes and academics than they do about affordability, contrary to the impression given by national media, the researchers stated. However, reported Evan Grenier, senior analyst and co-author of the report, the rising cost of higher ed "has led to prospective students becoming more and more selective about the college or university that they attend."

Eduventures said its annual survey, which provides longitudinal data, offers "unique insight" into the motivations and behaviors behind the application and selection process. "Our survey data can help institutions differentiate their offerings, attracting more applications that result in higher yields," added Grenier.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  •  classroom scene with students gathered around a laptop showing a virtual tour interface

    Discovery Education Announces Spring Lineup of Free Virtual Field Trips

    This Spring, Discovery Education is collaborating with partners such as Warner Bros., DC Comics, National Science Foundation, NBA, and more to present a series of free virtual field trips for K-12 students.

  • glowing padlock shape integrated into a network of interconnected neon-blue lines and digital nodes, set against a soft, blurred geometric background

    3 in 4 Administrators Expect a Security Incident to Impact Their School This Year

    In an annual survey from education identity platform Clever, 74% of administrators admitted that they believe a security incident is likely to impact their school system in the coming year. That's up from 71% who said the same last year.

  • horizontal stack of U.S. dollar bills breaking in half

    ED Abruptly Cancels ESSER Funding Extensions

    The Department of Education has moved to close the door on COVID relief funding for schools, declaring that "extending deadlines for COVID-related grants, which are in fact taxpayer funds, years after the COVID pandemic ended is not consistent with the Department’s priorities and thus not a worthwhile exercise of its discretion."

  • pattern of icons for math and reading, including a pi symbol, calculator, and open book

    HMH Launches Personalized Path Solution

    Adaptive learning company HMH has introduced HMH Personalized Path, a K-8 ELA and math product that combines intervention curriculum, adaptive practice, and assessment for students of all achievement levels.