Business Simulation Plays Like a Game

Much like computer business simulation games, AutoSim: The Marketing Laboratory teaches users the finer points of marketing in a fun and engaging way. Based on the U.S. automobile industry's small car segment, the program allows participants to make decisions concerning advertising, market research, product forecasts and production runs for real brand names. A competitive version lets students compete against one another for market share. Aimed at teaching marketing to business professionals, the program has been used for executive education at University of Michigan and Columbia University. Discounts are available for high-volume, university, or executive education purchases. Interpretive Software, Inc., Charlottesville, VA, (800) SIMUL8R. WDM

This article originally appeared in the 12/01/1995 issue of THE Journal.

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