Skip to main content
Add as a preferred source on Google


Scholastic To Launch Teen Reading Initiative

This spring Scholastic will launch This is Teen, an initiative to connect teens to authors and create an online community of readers.

The program will include a Facebook page, location-based mobile gaming, and a national tour featuring authors Meg Cabot, Libba Bray, and Maggie Stiefvater, all of whom have books debuting this year.

The Facebook page will launch April 26 to coincide with the publication of Cabot's new book, Abandon, and will include exclusive author videos, blog entries, contests, trivia, and giveaways.

SCVNGR will provide the mobile gaming component of the initiative through location specific challenges using smart phones. Participants will be able to accumulate points and enter a sweepstakes by completing tasks such as:

  • Writing the best opening line for a story;
  • Taking pictures of certain titles at participating bookstores; and
  • Getting books signed at author events.

Six dates have been confirmed for the author tour, beginning May 24 and ending July 23.

Further information can be found here.

About the Author

Joshua Bolkan is contributing editor for Campus Technology, THE Journal and STEAM Universe. He can be reached at [email protected].

Featured

  • education funding and graduation symbols on wooden dice

    What Is the Education Freedom Tax Credit and How Will It Work?

    The federal Education Freedom Tax Credit (EFTC) is a new source of funding for education that could benefit 90% of students in states that have opted in to the program. However, some confusion and misconceptions exist surrounding details of the program, including which programs may qualify, how parents can apply for scholarships, and how public school students can benefit.

  • elementary schoolchildren using digital tablet in classroom

    CoSN: 3 Principles that Should Guide Screen Time Policies in Schools

    CoSN, the professional association for K-12 education technology leaders, has released new guidance to help schools navigate the screen time debate and develop technology policies that protect students while supporting learning.

  • Students using laptops in classroom

    Stop Asking Whether Students Can Use AI

    As generative AI has become embedded in the tools students use to search, write, create, translate, organize, and receive feedback, the boundary between "using AI" and "not using AI" has become increasingly difficult to define. More importantly, treating AI use as a binary choice does little to help students understand the different roles AI can appropriately play in learning.

  • abstract spiral of multi colored lights

    OpenAI's New Astra Model Reaches Critical Cyber Threshold

    OpenAI has introduced GPT-6 Astra, its most capable broadly deployed model and the first system the company says has reached the "Critical" cybersecurity capability threshold under its Preparedness Framework.