CTB/McGraw-Hill and BrainPop Join Forces on Instructional Resources

  • By Jim Barthold
  • 05/15/12

Educational assessment provider CTB/McGraw-Hill is integrating BrainPop's animated educational resources for K-8 students into its Acuity InFormative Assessment solution.

The collaboration is designed to help educators use Acuity assessment results to assign BrainPop instructional resources--including animated movies and quizzes--to target students' individual learning needs and deliver a "deeper instructional experience," the two companies said in a news release.

"By collaborating with BrainPop, we're not only creating an instructional experience that deeply engages students, we're giving teachers more insight than ever before to help them personalize and enhance their instruction based on student needs," said Tom Moellering, senior product manager for CTB/McGraw-Hill's Acuity in a news release.

CTB/McGraw-Hill said its Acuity InFormative Assessment solution is used by more than 100,000 teachers to effectively gauge performance and deliver tailored individual student instruction for more than 1.5 million K-12 students nationwide. Acuity, the company added, offers a blend of supplemental instruction and practice assessment questions designed to give educators additional insight into a student's knowledge or skills in a particular area.

BrainPop is "fully aligned to academic standards, including Common Core" with digital material that "appeals to students with a range of learning styles," the company said. BrainPop resources for Acuity will include English language arts, math, and science. It is designed to be used in classrooms, at home, and on mobile devices. BrainPop will also make available BrainPop Jr. resources targeted to K-3 students, as well as a selection of free materials for Acuity subscribers who do not have BrainPop subscriptions, the company said.

BrainPop is supported by the BrainPop Educators free professional community of 175,000 teachers. The company's focus is to create "engaging resources that bridge the knowledge gap for students," said Avraham Kadar, BrainPop's founder and chief executive officer.

About the Author

Jim Barthold is a freelance technology reporter. He can be reached at [email protected].

Featured

  • The AI Show

    Register for Free to Attend the World's Greatest Show for All Things AI in EDU

    The AI Show @ ASU+GSV, held April 5–7, 2025, at the San Diego Convention Center, is a free event designed to help educators, students, and parents navigate AI's role in education. Featuring hands-on workshops, AI-powered networking, live demos from 125+ EdTech exhibitors, and keynote speakers like Colin Kaepernick and Stevie Van Zandt, the event offers practical insights into AI-driven teaching, learning, and career opportunities. Attendees will gain actionable strategies to integrate AI into classrooms while exploring innovations that promote equity, accessibility, and student success.

  • laptop displaying a red padlock icon sits on a wooden desk with a digital network interface background

    Reports Point to Domain Controllers as Prime Ransomware Targets

    A recent report from Microsoft reinforces warns of the critical role Active Directory (AD) domain controllers play in large-scale ransomware attacks, aligning with U.S. government advisories on the persistent threat of AD compromise.

  • laptop displaying a glowing digital brain and data charts sits on a metal shelf in a well-lit server room with organized network cables and active servers

    Cisco Unveils AI-First Approach to IT Operations

    At its recent Cisco Live 2025 event, Cisco introduced AgenticOps, a transformative approach to IT operations that integrates advanced AI capabilities to enhance efficiency and collaboration across network, security, and application domains.

  • educators seated at a table with a laptop and tablet, against a backdrop of muted geometric shapes

    HMH Forms Educator Council to Inform AI Tool Development

    Adaptive learning company HMH has established an AI Educator Council that brings together teachers, instructional coaches and leaders from school district across the country to help shape its AI solutions.