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CTB/McGraw-Hill and BrainPop Join Forces on Instructional Resources

• By Jim Barthold
• 05/15/12

Educational assessment provider CTB/McGraw-Hill is integrating BrainPop's animated educational resources for K-8 students into its Acuity InFormative Assessment solution.

The collaboration is designed to help educators use Acuity assessment results to assign BrainPop instructional resources--including animated movies and quizzes--to target students' individual learning needs and deliver a "deeper instructional experience," the two companies said in a news release.

"By collaborating with BrainPop, we're not only creating an instructional experience that deeply engages students, we're giving teachers more insight than ever before to help them personalize and enhance their instruction based on student needs," said Tom Moellering, senior product manager for CTB/McGraw-Hill's Acuity in a news release.

CTB/McGraw-Hill said its Acuity InFormative Assessment solution is used by more than 100,000 teachers to effectively gauge performance and deliver tailored individual student instruction for more than 1.5 million K-12 students nationwide. Acuity, the company added, offers a blend of supplemental instruction and practice assessment questions designed to give educators additional insight into a student's knowledge or skills in a particular area.

BrainPop is "fully aligned to academic standards, including Common Core" with digital material that "appeals to students with a range of learning styles," the company said. BrainPop resources for Acuity will include English language arts, math, and science. It is designed to be used in classrooms, at home, and on mobile devices. BrainPop will also make available BrainPop Jr. resources targeted to K-3 students, as well as a selection of free materials for Acuity subscribers who do not have BrainPop subscriptions, the company said.

BrainPop is supported by the BrainPop Educators free professional community of 175,000 teachers. The company's focus is to create "engaging resources that bridge the knowledge gap for students," said Avraham Kadar, BrainPop's founder and chief executive officer.