Skip to main content
Add as a preferred source on Google


TechSmith Revamps Academic Licensing for Lecture Capture Software

  • By Dian Schaffhauser
  • 09/27/12

Riding a wave of flipped classroom action, TechSmith has introduced new pricing structures for its screen capture and recording software specifically for educators. TechSmith's products include:

  • Snagit, a Windows and Mac program for creating quick demo videos;
  • Camtasia Studio and Camtasia:mac, for recording screen activity; editing video and mixing in camera video; adding themes, music, and photos; creating interactive videos with clickable links, search, and other features; and sharing the final product; and
  • Camtasia Relay, an enterprise screen recording and sharing application.

The new education volume pricing offers per-user licensing, K-12 site licensing, and full-time equivalent (FTE) licensing, all of it at least 40 percent less than the retail price of the software and in some cases considerably less than that. Under the new pricing structure, K-12 site licensing is based on a single site location with pricing designed for up to 100 or 250 users, or more. It includes a year of software maintenance and upgrades. The FTE program is structured for district-wide usage and includes home use for teachers and students. It covers unlimited deployment of Camtasia Studio, Camtasia:mac, and Snagit, as well as software maintenance for three years. For example, under FTE pricing, licensing of Camtasia Studio for 469 full-time teachers and staff and 4,200 students would be about $53,827; under the previous academic license discount, the price would have been $90,000.

"We know from our customers that the flipped learning model fosters collaboration amongst students, increases educators' availability for one-on-one time, and promotes an individualized learning experience," said John Veit, academic solutions manager at TechSmith. "Our innovative customers are spreading the word, and we're responding to requests from the marketplace for the flexible pricing options they need to expand video and visual content creation to an entire department, building, or campus."

Veit said a couple of school districts were already talking to his company about using the FTE licensing.

TechSmith products are in use at Lincoln Middle School in Santa Monica, CA to allow students to create their own math video lessons; at William Henry Harrison High School in Evansville, IN in biology and chemistry classes; and at Clintondale High School in Michigan, where the entire school has been flipped.

About the Author

Dian Schaffhauser is a former senior contributing editor for 1105 Media's education publications THE Journal, Campus Technology and Spaces4Learning.

Featured

  • circuit patterns

    Anthropic Intros Lower-Cost Claude Sonnet 5

    Anthropic has launched Claude Sonnet 5, positioning the model as its most autonomous mid-tier offering to date and a lower-cost alternative to its flagship Opus 4.8 system. The company said the model can plan multi-step tasks, operate tools such as browsers and terminals, and complete agentic work at a level that previously required larger and more expensive models.

  • Abstract Network of Blue and Orange Lines

    Tech Industry Leaders Launch Alliance for AI Agent Security

    NVIDIA and 36 other industry partners are targeting agent security across multi-vendor clouds by combining open technologies for workload identity, agent controls, vulnerability scanning, and software supply-chain security.

  • digital brain integrating legal regulation and security interface

    Survey: Agentic AI Moves from Pilot Phase to Production, Bringing Governance to the Forefront

    A new report from Caylent, an AI-focused Amazon Web Services Premier Tier Services Partner, found that enterprises are already moving agentic AI beyond pilots and into production environments. At the same time, organizations are putting strict conditions around autonomy, making governance and control the next major challenge for enterprise AI adoption.

  • Abstract background with digital shield made of data particles glowing blue blocking against cyber attacks

    AI Attacks Push Organizations Toward Autonomous Cybersecurity Defense

    Artificial intelligence is raising the stakes of cyber conflict as attackers use the technology to accelerate reconnaissance, uncover vulnerabilities, and launch attacks faster than many security teams can respond, according to a new report from agentic AI security company Kai.