Augmented Reality to Reach $100 Billion by 2024
The market for augmented
reality will soar to $100 billion by 2024, driven by advances in
interaction between the user and AR devices, according to a new
forecast by market research firm ABI.
Said ABI Research Analyst
Eleftheria Kouri: “Simple and intuitive UI and streamlined UX have
mostly been ignored in the AR market thus far, but both are essential
for enhancing and maximizing the value which will propel AR smart
glasses growth toward the mainstream. Being able to remove the
requirement for device training and keep users engaged with the
device will maximize value for consumers and enterprises. At the same
time, device features such as lower weight, capability for spatial
mapping and sound, improved display quality, and better user feedback
through UI and haptics also play an important role in maximizing this
value.”
According to ABI: “Gaze
and gesture control are considered among the most emerging
interaction methods for AR smart glasses, which significantly
enhances UX and immersion by allowing users to intuitively and
swiftly perform hands-free tasks. While highly capable, gaze and
gesture control are not suited for every user or use case because
they require high accuracy and low latency to be efficient and meet
user’s expectations. Advanced AR headsets such HoloLens 2 and Magic
Leap 1 support a wider range of UI opportunities and input methods
thanks to inclusion of things like eye tracking. While these are
currently the most capable AR devices available, there is still
significant value in simpler devices that maximize usability and
streamline user experience with other input paradigms.”
The findings were released
as par tof ABI’s User Interface and User Experience in AR
technology analysis report. Further details can be found at
abiresearch.com.