Tech Trends

Chromebooks See Minor Contraction as Tablets Continue Plunge

Four of the top-5 tablet makers saw double-digit declines in shipments in the second quarter of 2023 — including Apple — according to recently released preliminary market data. Meanwhile Chromebooks declined only slightly in the quarter, with the top-2 companies seeing positive gains.

According to market research firm International Data Corp., worldwide tablet shipments dropped 29.9% year over year overall, with 28.3 million units shipped.

Apple, which continues to dominate the tablet market with a 37% market share, declined 16.8% year over year on tablet shipments (10.5 million units). No. 2 Samsung fell slightly more, 18.3% (5.8 million units), capturing 20.6% of the market. No. 3 Lenovo fell 38.8% to 2.1 million units. And Huawei dropped 22.9% at 1.7 million. No. 5 Xiaomi saw an increase of 41.6% in the second quarter, hitting 1 million units. All others combined dropped 49.7% and accounted for 25.3% of the tablet market in terms of shipments (7.2 million units).

On the Chromebook front, No. 1 HP was a huge winner, seeing an increase of 69.2% units shipped (1.6 million units total), capturing 26.9% of the Chromebook market.

No. 2 Lenovo saw more modest gains of 3.1%, coming in at 1.3 million units.

The remaining top-5 manufacturers all saw declines, Dell at –14.9% (1.3 million units), Acer at –20.7% (1.1 million units), and ASUS at –24.7% (0.2 million units).

All other Chromebook manufacturers combined lost 37.7% durng the quarter, accounting for 6% of the market (0.3 million units).

Further information can be found in IDC's Worldwide Quarterly Personal Computing Device Tracker.

About the Author

David Nagel is the former editorial director of 1105 Media's Education Group and editor-in-chief of THE Journal, STEAM Universe, and Spaces4Learning. A 30-year publishing veteran, Nagel has led or contributed to dozens of technology, art, marketing, media, and business publications.

He can be reached at [email protected]. You can also connect with him on LinkedIn at .